If you’re just starting your own company, you’re probably focusing on the essential aspects of business creation such as your revenue model, your product line, and your advertising plan. However, your company logo should also be at the top of this list.

Corporate logos are an extremely important part of successful branding and marketing. It is crucial that entrepreneurs take the time to design and develop a logo that will help them make an impact on their target market. When you’re ready to develop your logo, here are five tips you should keep in mind.

1. A logo should convey the desired company image.

Before you begin working on your logo, think seriously about the image you’d like your company to project. For example, if your target market is parents and families, then you may want to present a friendly, educational image. In this case, your logo should reflect this by using child-friendly graphics and colors. On the other hand, if your company offers services for the corporate and business market, then your logo should convey a serious, professional image.

2. A logo should be memorable.

Think about the most popular corporate logos. The vast majority of them are designed to make mental impressions on their target audiences. If your market demographic can recall the brand’s logo, then they’re in a good position to recognize the logo when they see it, which makes them far more likely to make a purchase sometime in the future.

3. A logo should be simple and uncluttered.

One way to help your audience remember your logo is to make it as simple as possible. The best logos in marketing are relatively simple, often consisting of a single image or color accented by minimalist type. If your logo is simply designed and does not feature too many images, it’ll be easier for the people in your target demographic to call it to mind and act on it.

4. A logo should be unique.

Of course, no matter how memorable or appropriate your logo is, you won’t be able to use it if another company already has the rights to it. Before you begin creating your design, do extensive research on existing logos to make sure you don’t spend your time developing a logo that’s already in use. If your logo resembles the logo of another company too closely, you may not achieve the brand recognition you want. Even worse, you may find yourself the subject of legal action.

5. A logo should be semi-permanent.

Last but not least, your logo should last for a long time. While some companies go through a re-branding period occasionally, many keep the same logos in use for decades or more. If you stick with one logo for a long period, you’ll improve your brand recognition among the public.

Now that you know five tips for successful logo design, you can get to work on your own corporate logo. If you find that logo creation is still too complicated, feel free to hire the professionals at Writocity.com who can walk you through the process and help you create a logo you’ll be satisfied with.